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We created a series of films for the re-launch of bmi’s new Business Class service in 2009. The aim was to demonstrate the effortless, stress-free experience from ground to air when travelling as a Business Class passenger.

Prospect asked us to make these films, covering all aspects of bmi’s offering and to form a central part of their newly designed site,

You can see the No.1 Heathrow Lounge experience film above or watch it and the Better for Business experience on (where the sound has been disabled).

As well as online, the films were used extensively across bmi’s markets. We re-purposed specific TVC’s and DVD’s of the films, re-edited to reflect the services offered on the airline’s different routes.

Work: Film production.
Agency: Prospect