We created a series of films for the re-launch of bmi’s new Business Class service in 2009. The aim was to demonstrate the effortless, stress-free experience from ground to air when travelling as a Business Class passenger.
Prospect asked us to make these films, covering all aspects of bmi’s offering and to form a central part of their newly designed site, flybmi.com
As well as online, the films were used extensively across bmi’s markets. We re-purposed specific TVC’s and DVD’s of the films, re-edited to reflect the services offered on the airline’s different routes.
Work: Film production.