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James art directed this integrated sales pack for the Diamond Right Hand Ring to educate buyers and sales associates in the USA.

The pack includes a DVD, a supporting book and set of flash cards which bring ten consumer types to life. The user sees them talk about their attitudes to family, gift buying, self-purchasing and jewellery. It then suggests some of the best ways to sell Diamond Right Hand Rings to them.

Work: Art direction and design, DVD interface and navigation design, video editing and motion graphics
Who: James Lane while at RMG Connect
Agency: RMG Connect/JWT