‘Making Things Right’ DVD sales pack
James Lane art directed this sales pack for the Diamond Right Hand Ring to educate buyers and sales associates in the USA.
The pack included two films, a supporting book and set of flash cards designed to bring ten consumer types to life. The viewer is given a quick history of fashion buying habits and then learns about potential customer attitudes to family, gift buying, self-purchasing and jewellery, and then finishes off with sales tips.
Work: Art direction and design, UX/UI design, video editing and motion graphics
Agency: RMG Connect/JWT London