James Lane art directed this sales pack for the Diamond Right Hand Ring to educate buyers and sales associates in the USA.

The pack included two films, a supporting book and set of flash cards designed to bring ten consumer types to life. The viewer is given a quick history of fashion buying habits and then learns about potential customer attitudes to family, gift buying, self-purchasing and jewellery, and then finishes off with sales tips.

Work: Art direction and design, UX/UI design, video editing and motion graphics

Agency: RMG Connect/JWT London