This client scripted sequence introduced a DVD sales pack by giving a potted history of ‘women’s jewellery buying attitudes’ from the 1950’s to now(ish).
The integrated sales pack for the Diamond Right Hand Ring was designed to educate buyers and sales associates in the USA.
The pack included a DVD, a supporting book and set of flash cards which bring ten consumer types to life. The user sees them talk about their attitudes to family, gift buying, self-purchasing and jewellery. It then suggests some of the best ways to sell Diamond Right Hand Rings to them.
Work: Art direction and design, DVD interface and navigation design, editing and motion graphics