A trailer for two promotional films for Evans Cycles RIDE IT events. Designed to convey an all-round feeling of the experience, from early morning registration to late afternoon exhaustion. We shot over two weekends in and around the Surrey and Sussex countryside; covering around 150 miles of cycle routes, on and off road.
Produced specifically for Evans’ YouTube channel, the Sportive footage was also used by Eurosport to cut a 30″ TV spot which ran during the Tour de France.
Below, a 45″ spot to promote the Evans Cycles King of the Downs event for 2012.