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Two short promotional films for Evans Cycles’ Ride-it! events. The trailer above gives a taste of the events themselves as well as the longer film. The brief was to convey an all-round feeling of the experience, from early morning registration to late afternoon exhaustion. We shot over two weekends in and around the Surrey and Sussex countryside; covering around 150 miles of cycle routes, on and off road.
Produced specifically for Evans’ YouTube channel, the Sportive footage was also used by Eurosport to cut a 30″ TV spot which ran during the Tour de France 2011.

Mountain Bike experience:

Road Sportive ride:

Work: film production
Agency: Evans Cycles