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Tourism Ireland were looking for an online campaign to match the “epic” atmosphere of the TV and press. James art directed a series of online ads which used a series of short videos to evoke the atmosphere of Ireland, in all it’s guises. The ads used a range of formats (expandables, overlays, streaming) which really helped deliver the results to thrill the client.

The banners all clicked through to themed landing pages, taking users into the main site.

Jo shadowed the main photograpy unit and shot all the footage that was used in the campaign and on the landing page, James edited them.

Work: art direction, design, video direction, production and editing.
Who: James Lane while at RMG and Jo Bowker
Agency: RMGConnect/JWT