Pitches, bids and launches

We make films for all types of pitches, bids and launches. The details change between them, but the outcome is to always give a succinct, insightful view of the brand, team and service.

Hello, pleased to meet you!

To launch itself in a new market, Fruitful Insights presents its brand, its key new offering, and partner and customer testimonials.

Produced remotely, we brought the client’s remote-shot interviews together with library footage and striking use of a branded interface.

Introduce the team.

Whether or not they are all in the room, a video is a good way to introduce key team members and give context to their roles by showing them ‘in the field’ while talking about their expertise.

For Blue Edge we shot key Balfour Beatty team members both in a studio and around the City of London for this bid film.

Bring your roles to life.

Sometimes the challenge is to give an audience a story they can relate to. If someone’s job title is a little “dry”, then it’s important to put it into context for a non-expert viewer.

For Kreil Agency, we created a series of short promos for the Climate Bonds Initiative which did just this. By using children’s voices to tell the stories of engineers and bankers, these 30 sec ads tell you why change is important.

Fresh Egg

As people invest more into their new business efforts, creating stand-out is crucial. Video is now an expectation and can be the most evocative way to demonstrate you’ve gone the extra mile.

We make many films for digital marketers Fresh Egg, including customer research interviews, service promos and this testimonial from Adam Stafford where he talks about the importance of video in their pitching process including the benefits of client testimonials. Ooh, see how we went a bit meta there!

Siemens

Siemens was bidding to supply High-Speed Rail on both coasts of the US. We brought to life a series of potential customer journeys. This emphasised the benefits to business users, introduced the idea of train travel to Californians while also giving a first impression of what the trains would look like.

We combined live-action with CGI animations to bring this journey (sorry) to life. This involved shooting in New York, LA and San Francisco, then bringing all the elements together in post.

My Dog Doc

My Dog Doc launched a Seedrs campaign with a video that had their key people talking about the app and everything it offers.

We brought the story to life by using the most fun shots of dogs and their humans doing what they do best. By focussing on the joy of living with dogs, it shows the outcome of having a healthy, happy pet (at a reasonable cost!).

And finally …

MediaCom – bank pitch

Another way to show off your research and discovery could be a brand-level, user-generated feel-good film (like this one we did for MediaCom) that depicts key moments in a customer’s journey.

Andrew Lane Furniture – testimonial

Combining Tanya’s testimonial with her observations about her handmade, bespoke kitchen allowed us to highlight some close-up details for Andrew Lane Furniture.

we are art – crowdfunder

We made this little gem for an arts charity. The evocative brand imagery finished with a simple call to action formed part of a crowdfunding pitch.

More case studies.

Hybrid Learning

Post lockdown, hybrid environments are now commonplace and hooray for that! Presenteeism so easily misses the potential in people compared to when more fluid work and learning spaces are embraced.

Ads and promos

Story-lead ad and promo campaigns from TV to TikTok!

Creative Strategy

Here we dive deeper into our work beyond video: creative direction, branding design, photography, website and presentation design and podcast production.

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