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Evans Cycles RIDE IT events

Two films for Evans Cycles RIDE IT events. One covering the Mountain Bike ride, the other the Sportive. Briefed to convey an all-round feeling of the experience, from early morning registration to late afternoon exhaustion.

We shot over two days in and around the Surrey and Sussex countryside; covering around 150 miles of cycle routes.
Produced specifically for Evans’ YouTube channel, the Sportive footage was also used by Eurosport to cut a 30″ TV spot which ran during the Tour de France.

We also cut trailers for both the Sportives and the King of the Downs event that were used across the Evans’ social media channels.